The best times to post on TikTok in 2025.

Knowing the best times to post on TikTok is a key differentiator for anyone who wants to stand out on the platform. Content creators know that it's not easy to stand out on social media; there's a lot of competition. Therefore, having important knowledge about how the platforms work makes a difference in practice. For example, for Instagram users, understandingwhat an Instagram feed is and mastering its use is very important. And it's no different for TikTok users, as there are also essential skills for success on the app. One of these skills is precisely knowing the right times to post. Just imagine: you create great content, add a trending song on TikTok, edit your video, and make it perfect. You just publish it, right? Well, actually, there's still one thing missing: knowing the best times to post on TikTok. After all, if you post at the right time, your video will have much more engagement, did you know? Keep reading and find out!

Best times to post on TikTok in 2025 for a Brazilian audience.

To discover the best times to post on TikTok in 2025, and now at the very end of 2024, you need to understand that the ideal posting times change depending on the day of the week . We've compiled an updated list of the best times for each day for you; check it out:

• Monday: Post at 7am, 11am and 10pm;
• Tuesday: Post at 2 PM, 4 PM, and 9 PM;
• Wednesday: Post at 7am, 9am and 11pm;
• Thursday: Post at 9am, 12pm and 7pm;
• Friday: Post at 6 AM, 1 PM, and 3 PM;
• Saturday: posting at 11 AM, 8 PM, and 9 PM.
• Sundays: posting at 8am, 9am and 5pm.

However, you should consider that this is a general estimate, not segmented by target audience. Depending on the specific characteristics of your audience, these times may be slightly different. Want to grow faster on TikTok and monetize your account quickly? Buy TikTok followers and watch your profile take off on the short video app!

Best things to post on TikTok according to experts.

Experts from SocialPilot , a social media agency specializing in social media management, analyzed statistics from over 50,000 accounts connected to the agency and, based on their data, determined the best times to post on TikTok. Check it out:

• Monday: Post at 6 AM;
• Tuesday: Post at 2 AM;
• Wednesday: Post at 7 AM;
• Thursday: Post at 9 AM;
• Friday: Post at 5 AM;
• Saturday: Post at 11 AM;
• Sundays: post at 7 AM.

However, you should pay attention to one detail: these are the best times to post in the ET time zone, or Eastern Time Zone, which includes countries like the United States, Canada, Mexico, and Panama. Therefore, you can also adapt these times to the Brazilian time zone, making the correspondence, for example, 7 am in the ET time zone is 9 am in Brazil. And, if your target audience is mostly in these countries, then it's a great idea to test these times and see what works best for you.

Research conducted by Buffer

Buffer is a company specializing in organic marketing that also conducted a study on the performance of over 1 million videos posted on TikTok . The study was conducted through the company's platform and reached the following conclusions about the best times to post on TikTok:

• Monday: Post at 2 PM;
• Tuesday: Post at 10 AM;
• Wednesday: Post at 4 PM;
• Thursday: Post at 4 PM;
• Friday: Post at 10 AM;
• Saturday: Post at 8 AM;
• Sundays: post at 10 AM.

Remember that these times are also in the ET time zone. Therefore, you can test posting content for audiences living in that time zone, or adapt the times to the Brasília Time Zone and test their performance in Brazil.

Research conducted by Influencer Marketing Hub

The Influencer Marketing Hub , a private media company, analyzed over 100,000 posts from the app and reached the following conclusions about the best times to post on TikTok, also considering ET time:

• Monday: Post at 12 PM and 4 PM;
• Tuesday: Post at 4am, 8am, 10am, 3pm;
• Wednesday: Post at 1 PM, 2 AM;
• Thursday: Post at 5 AM, 3 PM, and 6 PM;
• Friday: Post at 1 AM, 11 AM, 7 PM, 9 PM;
• Saturday: Post at 5 PM;
• Sundays: posting at 1am, 2am, 1pm, midnight, and 10pm.

How do I find the best time to post on TikTok?

[caption id="attachment_4984" align="alignnone" width="1200"] [Caption: Content creators recording video for TikTok] Despite similarities and common posting times across the three studies we analyzed, there are also differences. And since these studies were based on performance results of real TikTok posts within the same time zone, we can reach an important conclusion: there is no single best time to post on TikTok that is the same for all profiles and audiences. Therefore, it's necessary to analyze the performance metrics of your posts and also create a detailed profile of your persona, which is your target audience, to identify their habits. Then, you will be able to discover at what times your followers and the people you want to reach to gain new followers are most active on TikTok.

Best days to post on TikTok

Knowing the best times to post on TikTok is an important advantage for those who want to grow on the app, but it's not the only one. There are also certain days of the week that generate more engagement than others, and of course, we've included that information in this post as well. Check it out.

Monday: Great day to post.

Monday isn't most people's favorite day, except when it comes to social media. Mondays are buzzing with energy and engagement on TikTok and other platforms because users are interacting, commenting, and liking content from the weekend. In other words, it's a day to post videos from weekend outings and like content posted on Saturday and Sunday that people didn't have time to see because they were busy with other things. Posting in the morning and afternoon is a good idea.

Tuesday and Wednesday: less excitement on TikTok

Tuesday and Wednesday are the days with the least enthusiasm among TikTok users . This is easy to understand, as it's the middle of the week. At this point, the previous weekend is behind us and the next one is still a little way off. So, everyone is more concerned with their daily lives, focused on their work and study obligations. To post on these days, focus on the times when people wake up, have lunch, go home, and go to sleep. Because it's during these times that most people check their smartphones and social media.

Thursday: the anticipation for the weekend begins.

On Thursdays, engagement is a little better because the weekend is closer. People start to feel the fatigue from the week, spend more time on social media, and make plans for Saturday and Sunday. Focus on posting in the early morning, at lunchtime, and in the late afternoon.

Friday: Post more tonight

When Friday rolls around, everyone's already looking forward to the weekend , but it's still a workday, a day for work and study. On this day, the best times to post are the classic times when people wake up and take their lunch break, and then in the early evening, when the fun can finally begin.

Saturday and Sunday: drop in traffic

These days, TikTok activity drops significantly because people are focused on enjoying the weekend, hanging out with friends, visiting family, and having moments of rest and leisure. Even so, if you decide to post, the best times are always early morning, afternoon, and evening.

How do you find the best times to post on TikTok?

There's no way around it: you need to analyze performance metrics, check which times generate the most engagement, and understand when the largest portion of your audience is online to post. In this context, there are some important factors to consider.

Location and time zone

You need to analyze demographic data about your target audience and find out which region they are watching your videos from. The good news is that this can be done directly on TikTok, which offers insights into your most recent posts, as well as general metrics on all the content you've ever published, including the source of the traffic that viewed the content. Once you know the location of most of your audience, you can research and determine the best times to post based on the time zone in which that audience lives.

Get to know your audience profile.

If your audience consists of working adults, they are unlikely to access your content during work hours. Similarly, if your audience is young university students, they may be more connected, but they will access TikTok more during class breaks, leaving home, and returning home, which is when they are most likely to check their smartphones. And these are just two examples. Therefore, you need to know your audience's habits and schedules well to determine the best times to post on TikTok, which is precisely when your audience is online. Are you also on Instagram and would you like to download videos, images, and audio from Instagram, including posts from other profiles? Then check out our Instagram content download tools! It's free!

How to make the best videos to post on TikTok?

[caption id="attachment_4985" align="alignnone" width="1200"] [Caption: Influencer recording content for TikTok] Now that you have a good idea of the best times to post on TikTok, there's more you need to know to make your videos successful on the app. Optimizing them correctly to generate more engagement requires attention to a few specific steps.

Focus on the video's duration.

Ideally, your videos shouldn't be too long. However, the ideal length depends on the average viewing time of your content by your audience. Some people, for example, focus on videos shorter than 10 seconds, while other content creators may focus on videos longer than 54 seconds. If you research, you'll see that there are different strategies regarding this, and one of them may be the best for you. However, there's one consensus that always prevails: the video should be less than 5 minutes long!

Don't ignore the trends.

TikTok is a social network known for its content trends . Therefore, you should follow these trends to identify what's popular on the app and include it in your videos. For example, using one of the most popular songs on TikTok can greatly increase the engagement of your videos!

Publish frequently and try new things.

TikTok trends come and go. Therefore, you shouldn't be afraid to try new things, as the platform's algorithm is always changing. But remember: you don't need to post every day, but you also shouldn't let your social media be neglected! Try to post frequently, preferably on regular days and times, to educate your audience and create anticipation for new posts.

Observe your competitors!

And finally, a strategy that's always valid: observe the competition. To do this, see what times content creators in the same niche as you post. After all, you have the same audience, so what works for them will also work for you. Want to know when to post on Instagram? Read also: best times to post on Instagram.

Enjoy the TikTok dashboard!

The TikTok dashboard displays a green dot next to the user whenever they are online. You can then observe this information among your followers to see when the most people are online on the app. This way, you can identify the best times to post on TikTok for you and define the best posting strategies for your account! Thank you for reading! So, how about starting to post on TikTok right now? Take advantage and try out our tips!