How to enable TikTok monetization step by step

Thinking about how to activate TikTok monetization? If you have this question, know that you're not alone! You're also in the right place, because we're going to explain everything you need to know to monetize your TikTok and start earning money from your content, realizing your dream of becoming a successful digital influencer in 2025. Growing on TikTok and monetizing your account is the dream of thousands of people. These are content creators who post videos regularly and even invest in buying TikTok followers to accelerate their growth on the short-video social network. However, many of these creators don't know how to activate TikTok monetization, a mandatory procedure for a TikTok account to be profitable. So, if you're on TikTok and still don't know what it takes to monetize your profile and how to do it, this article is for you. Read to the end and enjoy!

How to enable TikTok monetization: what you need to know

Knowing how to activate TikTok monetization is a simple process, but one that catches many creators by surprise. Because, even after meeting the necessary requirements, whether to participate in the Creator Rewards Program or to monetize their account through brand partnerships, these creators often fail to activate these programs. Therefore, they won't receive their rewards. This is important because even if you are eligible to monetize your account, you must first submit your request to TikTok and wait for a response from the platform. So, if you didn't know this, check out the step-by-step guide below.

What is the TikTok Creator Marketplace?

TikTok Creator Marketplace is TikTok's official collaboration program between brands and creators registered on the platform. In other words, by learning how to activate TikTok monetization through Creator Marketplace, digital influencers on the platform can start profiting from partnerships with different brands, all simplified by TikTok's own intermediation. Those who use Instagram, for example, know that something like this doesn't exist there. Therefore, monetization on Instagram depends exclusively on the ability of content creators to attract the attention of brands. If you are an Instagram user and want to accelerate your growth there, how about buying real Instagram followers ? It's fast, safe, and you can give your profile that upgrade! But, going back to TikTok Creator Marketplace, the short-video social network's program allows interested brands to easily find their influencers, choosing their favorites from those who are part of the program. But, for this to happen, it is necessary to activate TikTok monetization.

How to enable monetization on TikTok Creator Marketplace

Learning how to activate TikTok monetization through the Creator Marketplace program is very simple and quick. To begin, first log into your TikTok Android or iOS app, then:

• Check if you meet all the criteria to apply for the TikTok Creator Marketplace;
• Tap on profile in the bottom right corner of the screen;
• Click the 3-bar button (menu) in the upper corner of the screen;
• Select TikTok Studio ;
• Go to Monetization and select Creator Marketplace ;
• To join, click on confirm eligibility ;
• Then click on join ;
• Follow the next steps to the end to confirm your application.

How does TikTok's Creator Marketplace work?

Once you're part of the program, you may receive direct invitations from brands interested in your profile to partner with you. Therefore, it's important to learn how to activate TikTok monetization, as you will only receive invitations after being approved for the program. When you receive an invitation, TikTok will send you a notification in the app. When you open the notification, all the details about the brand and the proposed campaign will be available for you to view. If you are interested, you need to respond to the proposal by sending your contact information, as the brand will need to send the necessary documents to finalize an advertising agreement with you. Then, you should talk to the brand, exchange all the necessary information and, finally, agreeing to everything, sign the contract. With the contract signed, you only need to start the campaign, recording promotional content as agreed with the contracting brand. To finish, you need to send the content for the brand's approval. Then, once approved, you can post the videos. Remember that payments are the responsibility of the contracting brand and must be agreed upon in the contract. Is someone bothering you on TikTok? Learn how to block them on TikTok step by step .

How do I get approved for TikTok's Creator Marketplace?

Now that you've learned how to activate TikTok monetization for the Creator Marketplace Program , you need to know the program's eligibility criteria before applying. This way, you can check if you can already activate your monetization, or if you still need to meet certain goals before applying to participate in the program. Check out what you need to participate in TikTok's brand partnership program:

• Having a TikTok account that does not violate TikTok 's community guidelines ;
• Not having violated TikTok's terms of service ;
• Be 18 years of age or older;
• Your account must have at least 10,000 followers;
• To have published at least 3 posts in 30 days;
• Get 1000 views on your videos in 30 days.

As you can see, creators interested in participating in the TikTok Marketplace need to invest in publishing high-quality content, as they need a large number of followers and views on their videos. Strategies like knowing the best times to post on TikTok can greatly help their growth. If monetizing your TikTok account is your goal, take advantage of the content and tips on our blog to optimize your strategies, and also consider investing in your profile by buying followers and even TikTok views to accelerate reaching your necessary goals!

Can I make deals with brands outside of the TikTok Creator Marketplace?

Yes, you can! So, if you've learned how to activate TikTok monetization but don't meet all the requirements to participate in the app's program, nothing prevents you from closing deals with interested brands on your own. The TikTok Creator Marketplace simply makes this process easier, allowing brands to find you in a list of qualified creators on the app to form partnerships. However, content creators are free to record sponsored videos just like on other social media platforms. Take advantage of this and learn how to download TikTok videos and store your favorite videos in your phone's gallery!

What is the Creator Rewards Program?

The Creator Rewards Program is the most sought-after by users looking to learn how to activate monetization on TikTok. This is because the program rewards creators by directly paying for the videos they produce, provided they meet the eligibility criteria. In other words, this program doesn't require partnerships with brands to earn money. Instead, you need to produce original, high-quality content, meet TikTok's participation criteria, and accumulate a certain number of views on your videos. Besides using TikTok, are you also on Instagram? Then take advantage and check out our Instagram download tools and see how easy it is to download music, audio, images, and complete videos for free!

How to enable TikTok monetization for the Creator Rewards Program

Activating monetization for the Creator Rewards Program is also done within the TikTok app. To do this, log in to your account, then:

• Tap on profile in the bottom right corner of the screen;
• Access the menu by tapping the 3-bar button in the upper corner of the screen;
• Go to TikTok Studio ;
• Now, select the Creator Rewards Program option;
• Wait for TikTok's response.

After submitting your request, you will receive a response from the platform within 3 days. Note that the process is different from TikTok Marketplace, as the eligibility criteria for the brand partnership program are automatically verified, and the option to join the program only appears for users who pass this step. In the Creator Rewards Program, the review is not automatic, and the user will only know if they are approved when the platform responds. Therefore, if the response is negative, it is necessary to check the reasons for this response and adjust what is necessary before trying again. Important: creators rejected from the program can try again after 30 days.

How do I get approved for the Creator Rewards Program?

You've learned how to activate TikTok monetization for the Creator Rewards Program , but similarly to the TikTok Creator Marketplace Program, you should know in advance that you need to meet some mandatory requirements to apply for the program. Check them out:

• Being in a country where the Creator Rewards Program operates (Brazil is one of them);
• Be 18 years of age or older;
• Having a personal TikTok account that does not violate the social network's terms of use or TikTok's community guidelines (important: business accounts or accounts of political organizations do not qualify);
• To have at least 10,000 followers ;
• To have 100,000 views on your feed videos counted in the last 30 days;
• Your videos should be at least 1 minute long;
• You publish original content that is eligible for monetization;
• Promotional videos cannot be monetized.

In other words, when you activate TikTok video monetization, not all of your videos will always be monetized. This is because the content needs to be eligible, and this analysis is done individually for each video. Follow this link to check what TikTok considers eligible and original content.

How to enable TikTok monetization with promotional videos?

You don't need to learn how to activate TikTok monetization for promotional videos. To publish content sponsored by brands contracted independently of the Creator Marketplace program, products from affiliate marketing programs , or to promote your own product or service , you don't need to activate any program on TikTok. In other words, promotional videos can be produced and published at any time regardless of their number of views and followers, as long as they respect TikTok's community guidelines, the social network's terms of service, and the Brand Content Policy , when applicable to your video. There's only one rule you must follow: activate the promotional content setting, which displays a label marking your video as commercial content for viewers. You must enable this setting before publishing the video, or your promotional content may be removed by the platform. Need a quick editor to enhance your videos? Check out the 5 best free video editors for mobile.

How to enable TikTok monetization to receive gifts

In addition to learning how to monetize TikTok, you can also receive gifts from your viewers on your feed videos or live streams . To do this, you need to have 10,000 followers on an account created at least 30 days ago and have published at least one video in the last month, also meeting the other requirements regarding the terms of service, age, and community guidelines. Gifts on TikTok are diamonds , a virtual currency that you can exchange for cash rewards or gifts within the app when you reach a certain amount. To activate this feature, log into your TikTok account, then:

• Tap on profile in the bottom corner of the screen;
• Then enter the menu, represented by the 3-bar button;
• In monetization, tap on video gifts ;
• Tap on gifts to turn the setting on or off.

Take advantage of the opportunities to earn money on TikTok!

TikTok is a very versatile app for content creators interested in making money from the platform. Therefore, take advantage of what you've learned in this post and invest in creating quality content for your target audience. After all, the monetization options are varied, but all of them require you to have a minimum number of followers and views to be able to earn money. And don't forget: in addition to learning how to monetize TikTok, you can also earn money with sponsored videos and even affiliate marketing programs, so diversify your income sources on the app to earn more! Thank you for your time!