Discover the best times to post on Instagram.

Discovering the best times to post on Instagram can make all the difference in the success of your posts. Instagram has never made an official statement about which times generate the most engagement; however, it is known by digital marketing and social media professionals that timing is indeed an important criterion for engagement . So, for those looking to grow faster on the social network, for example, thinking about buying Instagram comments from verified accounts , likes, and even followers, it's important to know the best times to post on Instagram. This will make a difference in the number of views, likes, comments, and shares you receive in Direct Messages. Now, how do you know the best times to post on Instagram ? Well, there's no single formula that will work the same way for everyone. But there are techniques that can predict the best times to post on Instagram for your profile, and expert tips on which times generate the most engagement. Keep reading and learn more details!

Why do so many people want to know the best times to post on Instagram?

The question of what are the best times to post on Instagram is very common among users of the social network. These are people who dedicate themselves to learning more about the platform, know what Direct is, how to recover deleted Instagram conversations , understand how the feed works, and other important details of the network. And these people are like this for a reason: they want to stand out, become digital influencers, or highlight their businesses on Instagram, attracting more customers to increase their sales. Therefore, they dedicate themselves to obtaining better results, which is really necessary in the competitive landscape of Instagram. Now, Instagram is a network with more than 1 billion active users every month. In Reels alone, there are 600 million active users monthly. And these people are from different parts of the world, living in different time zones. Another important point is that even people in the same time zone may have different habits and access Instagram at different times. Therefore, for any profile that wants to stand out on Instagram, discovering when their audience is most active and scheduling posts during that time is a significant advantage in generating more engagement and even gaining new followers.

Best times to post on Instagram

According to a study conducted by the social media management platform Sprout , based on the global behavior of Instagram users, the best times to post on Instagram vary depending on the day of the week, as follows:

• Monday: Post between 11 AM and 2 PM.
• Tuesday: Post between 10 AM and 4 PM.
• Wednesday: Post between 9 AM and 4 PM.
• Thursday: Post between 9 AM and 2 PM.
• Friday and Saturday: post at 11 AM.
• Sunday: Post between 10 AM and 2 PM.

As you can see, some days are better for posting on Instagram than others. This is the case with Tuesday, Wednesday, and Thursday. And for those interested in knowing if the weekend is a good day to post, according to Sprout, Sunday is the worst day to post on Instagram.

Users check their smartphones when they wake up.

In addition to these times, the Sprout study also points out that most people tend to check their phones as soon as they wake up. Therefore, 5 a.m. on weekdays is also one of the best times to post on Instagram. The success of the hours between 11 a.m. and 2 p.m. is because it coincides with workers' lunch break. So, Instagram users also take advantage of this time to check their social media.

The study analyzed 6 million posts on Instagram.

Another study, conducted by Later , a social media management agency, analyzed a total of 6 million Instagram posts, made across all time zones, to identify the best times to post on Instagram. Check out the results:

• Monday: Post at 6 AM, 10 AM, and 10 PM;
• Tuesday: Post at 2 AM, 4 AM, and 9 AM;
• Wednesday: Post at 7 AM, 8 AM, and 11 PM;
• Thursday: at 9am, 12pm and 7pm;
• Friday: Post at 5 AM, 1 PM, and 3 PM;
• Saturday: posting at 11am, 7pm and 8pm;
• Sunday: Post at 7am, 8am, and 4pm.

There are some differences in these times, but not many, when compared to the Sprout study. And, we can see that there seems to be a logic to the results. For example, people check their social media on their smartphones in the morning, then at lunchtime, and on their way home from work or college.

Best times to post on Instagram for various businesses and institutions.

[caption id="attachment_4976" align="alignnone" width="1200"] Woman posting on Instagram Business for her business[/caption] To help you discover the best times to post on Instagram according to your niche, we also researched some specific data for different sectors. Check it out. Best times for businesses, influencers, and educational institutions

• Best time to post : 8 PM on Monday.
• Weekdays: between 11 am and 4 pm.
• Worst day to post: Sunday.

Best times for companies and influencers in the consumer goods sector (food, clothing, appliances, etc.)

• Best time to post : 3 PM on Wednesday, 10 AM on Saturday.
• Weekdays: between 10 am and 3 pm, mainly from Monday to Thursday.
• Worst day to post: Sunday.

Best times for non-profit organizations and profiles

• Best day to post: Tuesday.
• Weekdays: between 12 and 5 pm.
• Worst day to post: Saturday.

Best times for institutions, companies, and influencers in the healthcare field.

• Best day to post: Tuesday at 1 PM.
• Weekdays: between 9 am and 4 pm, mainly from Tuesday to Thursday.
• Worst days to post: Saturday and Sunday.

Best times for B2B companies in the retail sector.

• Best day to post: Saturday, from 11 AM to 1 PM.
• Weekdays: between 10 am and 3 pm.
• Worst day to post: Monday.

Best times for companies, institutions, and influencers in the technology field.

• Best day to post: Wednesday at 10 AM.
• Weekdays: between 10 am and 5 pm, mainly from Wednesday to Friday.
• Worst day to post: Sunday.

Best times for tourism and travel companies and influencers

• Best days to post: Wednesday, between 12 pm and 4 pm, Sunday, between 11 am and 1 pm.
• Weekdays: between 9 am and 5 pm.
• Worst day to post: Friday.

Best times for businesses, influencers, and professionals in the press, entertainment, and media.

• Best day to post: Thursday at 9 AM.
• Weekdays: between 8 and 10 am, mainly from Wednesday to Thursday.
• Worst days to post: Saturday and Sunday.

What's the best time to post reels?

Discovering the best time to post Reels on Instagram requires specific research into your target audience's habits. Generally, according to Sprout Social's study, the best times to post your Reels are the same as those presented in the previous section. This is because the study considered all publication formats in its analysis and found no differences between the times for Reels and other post formats. However, you should also consider that Reels depend on other factors to gain more visibility. For example, in addition to attractive content and good editing, you need to choose the right background music for your video. Using trending music on Instagram makes all the difference to the success of your Reels! Tip: To discover the best times to post Instagram Reels, run tests! Analyzing your metrics by testing results at different times is the best way to identify what will work for your profile.

What's the best time to post on Instagram at night?

Posting on Instagram at night isn't very effective, except in some cases where your target audience might be online later. For example, university students who study at night, or night shift workers. In these cases, the best times are those that coincide with your audience's departure, rest/break, and return home times. For example: 6 PM, between 8 PM and 9 PM, and between 10 AM and midnight. But to identify the right times for your audience, do some research. You can either test and analyze the metrics of test posts on your Instagram, or launch a poll and ask your audience directly, letting users tell you when they are online.

Users turn off their cell phones to sleep.

For other profiles, whose audience generally wakes up early and works all day, the ideal time to post is between 6 PM and 10 PM, no later than that. This is because most people turn off their phones or put them on silent at night, so they won't see your posts if you post too late. Would you like to download Instagram content from any post? Even from profiles other than your own? Then check out our tools for downloading Instagram videos, images, and audio . It's free!

Is it really important to post at the right time on Instagram?

Instagram users who want to stand out dedicate a significant amount of time to the social network. For example, they focus on publishing engaging content, searching for good phrases for their Instagram bio , among other details that require time. So, is it really important to add another task to the agenda, finding the best times to post on Instagram? The answer to this question is yes! Absolutely! Because the right time makes a big difference in the success of any post. The more of your followers who are online at the time of publication, the higher the engagement rates will be, with likes, comments, and shares in your Instagram Direct messages. Another point to consider is that consistency in posting times creates expectation in your audience and educates them about the times you publish. Therefore, it is recommended to always post at the same times, as your followers will already be accustomed to that time and will expect your posts!

How do I find the right time to post on Instagram?

To know the right time for your posts , you need to understand your target audience's habits. Specifically, what times do they most commonly access Instagram? And this can be very specific to each type of audience. For example, high school students will always be connected as much as possible, but school breaks are when they most often access their social media. Now, if the target audience is a worker who wakes up at 5 or 6 am, starts work at 7 am, and finishes at 5 or 6 pm, then these people will probably only access Instagram in the morning, before starting work, and at night, from 6 pm until 8 or 9 pm.

Location is also important.

Another important point to consider when figuring out the best times to post on Instagram is location . Time zones greatly influence when people consume online content. For example, you might need to post at 10 AM to reach an audience that accesses Instagram in the afternoon in another country, precisely because of the time difference. And, of course, this also depends on your target audience. Is your audience international? Then your best posting times will likely be different. To find this out, you can use Instagram Business insights on your followers' demographics, provided you have a professional profile. These metrics aren't visible on personal profiles.

Run tests to discover peak engagement times.

There are certain times when the audience is present in large numbers on Instagram . These times are called peak engagement times. Generally speaking, without segmenting by niche, Instagram's peak occurs from Monday to Thursday, between 11 am and 12 pm (lunchtime). Now, your audience may have specific peak engagement times that you will discover by running tests, posting at different times, and analyzing the metrics to find the moments that generated the most engagement in your segment. A good strategy, once you have this information, is to buy Instagram likes or comments and post during these strategic peak engagement times to further expand the reach of your post!

Avoid business hours on Instagram.

With some variations depending on the sector, business hours in Brazil generally start at 9 am and end at 6 pm. However, in some inland cities, business hours start at 8 am and end at 5 pm. Avoid posting during these hours , except for lunchtime, from 11 am to 1 pm, as you won't get many results. At these times, people are busy with their work and can't be looking at Instagram posts, stories, or reels. In fact, in many workplaces, cell phone use is even prohibited during working hours. You can also opt for a post scheduling tool to program your posts at the best time for you and ensure they go live at the best times to post on Instagram! That's it! We hope you enjoyed the tips and that this content is useful for you to plan your Instagram posts and get the maximum engagement possible! Thank you for reading this far!